WWDC 2022, the future of Apple with a look to Europe

Tomorrow begins what is probably the most important event of the year for the Apple world, the Worldwide Developer Conference.

Apple developers met “physically” for the last time in San Jose in 2019, and on that June day that seems far away, despite only being three years ago, Apple unveiled the Mac Pro and Pro Display. There was still no talk of Apple Silicon still there was no talk of computers with processors derived from those of the iPhone: for many that super workstation, with the front that resembled a grater, represented a clear sign of trust in Intel, the partner ever.

The betrayal, on the other hand, was around the corner and was consumed with devastating speed: from June 2020, when Apple presented Apple Silicon through the end of 2020, when the processor arrived with the first products, hurricane M1 has upset all forecasts, bringing MacBooks back to being a very important item in the budget of the Cupertino company.

In the last two years, we probably didn’t even realize it, we have witnessed a platform transition that has led almost all Mac applications to be rewritten in native language. A migration that involved not only small developers, but also large software houses such as Adobe itself, which has now brought almost the entire Creative Suite to Apple Silicon. The appeal is still missing several important names, for example Autodesk, but we are still talking about software that has never been in Apple orbit.

With NVIDIA slowly getting its hands on the creativity and productivity segment, Apple has managed thanks to M1 to keep close to its historical users and to attract new ones. In terms of performance / consumption, Apple Silicon today remains unbeatable and is still relatively young, we are only in the first generation.

That’s why we believe WWDC 2022 it will put the Mac at the center: there will be room for the refresh of all operating systems, it is now routine, but the “Mac” soil is the most fertile.

macOS 13 should be named after Mammoth

According to rumors macOS 13 will be called Mammoth and will have, at least according to some unconfirmed leaks, a new settings panel that will follow that of iOS and iPadOS.

It would not surprise us that much, Apple started the unification of the user interface two years ago to make the experience of using the Mac even more user friendly for those coming from an iPhone or an iPad.

There is also talk of the possible arrival of the new MacBook edin the presentation of the M2 processor, but it is not an easy time for hardware: there are hundreds of thousands of people around the world who are waiting for a MacBook Pro 14 “or 16” ordered in March and there are users who have not yet received the Mac Studio. With an iPhone 14 that must be ready for September / October, and all the production problems of the oriental factories that are still struggling with various lockdowns and closures, this is perhaps the worst time to throw other notebooks into the fray and above all a processor with such a bulky name, M2.

The features that Apple would most need, in a Mac key, are a new version of Metal that can also take advantage of future ray tracing hardware acceleration to attack the gaming market and a new version of CoreML to affect the terrain that is now the domain of NVIDIA. , deep learning. We hope that progress will be made in this direction.

iOS 16 and iPadOS 16 are safe, but the focus is on Europe

There aren’t even many rumors about the new versions of iOS and iPadOS: there is talk of improvement of the notifications section and interactive widgets, which could end up on the homescreen of a future iPhone 14 with Always on Display, but they would not be revolutionary news anyway.

The reality is that even today many of the features announced last year, think of Universal Control, have not been assimilated by users and are not fully used. Some of the features of iOS of 2022, for example App Clip, have even fallen into oblivion. It will therefore be interesting to see what iOS 16 has in store for us, provided that an operating system that has now reached total maturity can still find corners to explore and build.

A lot can be done on the iPad, and it is hoped that those api that allow the management of queues and background processes will finally be released. Today they exist, but they are limited to some particular operations, such as downloading files.

We will hardly see the transformation of iPadOS into macOS: we talked about the management of “window” applications on iPad, but it could simply be an advanced version of Universal Control with integrated Sidecar. To the ability to control the tablet with the trackpad and keyboard of the Mac, there is also the possibility of marrying the windows from the desktop on the tablet, as if it were a second screen.

Developers following the event will be eager not only to see how the compilation of apps on the iPad will evolve, and at what point Xcode Cloud will be, but also to understand what Apple’s move will be regarding the future of the App Store.

In Europe, barring last-minute cataclysms, they are about to approve the Digital Market Act which could cause significant economic damage to companies that now own an ecosystem. It will not be an immediate thing, but it is clear that Apple will have to deal with the opening of the AppStore to external payment systems or, even worse, to other application stores loaded on devices, the infamous sideload. The latter is a huge risk for the stability of the entire ecosystem: the possibility of loading “pirated” apps would take away the trust of all those developers who sell applications to be paid “one-off”, those apps that today represent Apple’s fortune.

In companies like Apple, there are entire teams of people paid to come up with forecasts and response plans, and obligations such as those imposed by Europe with DMA have certainly been evaluated and studied for a long time. Somewhere, in Cupertino, there is already a solution to continue, quarter after quarter, to record record budgets. WWDC 2022 may be the right time to understand then who or what will generate any missing income for Apple when Europe decides that you will be able to pay for services without purchasing in the App and therefore with reduced commissions and you will be able to download applications from stores other than the official one.

A situation that has already been experienced several times throughout the history of the brand: just think of the link between iTunes and devices, dropped when the business had shifted to services or the Lightning connector, which is now worth very little in terms of income as the whole “Made for iPhone” business has moved to CarPlay, HomeKit, AirPlay and various certifications. When the European Union forces everyone to have the Type C connector, the only ones to be damaged will be users who have drawers full of Lightning cables that will need to be replaced or thrown away.

RealityOS, the times are not yet ripe

What will Apple’s power be? Tomorrow we could see a total revision of the management policies of the AppStore and of the frameworks, even if in recent weeks there has been a lot of talk about RealityOS. That Apple is working on an operating system for augmented reality is no secret, during the last Worldwide Developer Conference we have witnessed the birth of several tools designed to convert real objects and real scenes into virtual scenes, but according to the latest rumors this system it could debut tomorrow.

As per tradition, Apple first shows the operating system, then prepares the ground for developers with a series of tools and finally distributes a development kit to some of them, to test the apps. When he believes that everything is ready he removes the veils from the final product, usually after 6/9 months.

If the expected Apple Glasses are to come out, as many analysts believe, in 2023 then something is likely to happen tomorrow. Otherwise we will have to wait, a bit like we have been waiting for years for the famous Apple Car or the famous Apple platform for autonomous driving: we are more inclined to this second solution, the times do not seem to be ripe.

See you tomorrow with the opening keynote, followed by all the insights.


Leave a Comment